What’s The Magic of Copy and Content Writing—Isn’t It Something Cliché

Well folks, the title of this article may seem to some of us as cliché but in true sense it can’t be so! Now you must say why? Because classics never go cliché! The time from when the concept of search engine came into existence, the basic food of it is text. It still determines the nature of a webpage with its text information. However, the word “CONTENT” is taken in a holistic manner – every bit of information available on a webpage. But more than the image and graphic, the text plays a vital role in comprehension of the information about any webpage. So we can still say that it is the magic of copy and the content writing that introduces the reader with the seller, the service provider or any organization.

Now we may have a look at some of the key reasons that emphasis the importance of copy and content writing:

A blank page has little to deliver- well the first thing a copy does to a page is a voice. When you create a webpage it remains silent about its existence. Until you put down some words in the blank page a visitor or reader hardly understand why the webpage is shown to him. Remember, if you cannot present your purpose with cool words, you would never be successful in communicating or creating a relation with your reader or the visitor.

Images or the graphics can only act as compliments – I can hardly deny the power of images that compliment the thoughts expressed through the words! But you have to admit that it’s the words that create the story behind an image. Certainly, the graphics would add to the visual pleasure of any webpage but it shows its empty belly without the copy! The beautiful description in words creates a charismatic feeling to the readers mind if that is supported with fewer images and graphics.

Invitation is impossible without the words – Just think like a businessman who says welcome to all of his or her customers or the clients! Whatever service or product is sold creating a good relation is a must! Whatever beautifully the web pages are created, you need to say “how may I help you”, “happy to serve you”, “welcome to my business”, “please visit again”. The words sometimes expressed directly and sometimes indirectly. But these always help and needed to be uttered. Even if you are running an organization you have to do the same thing.

Call to action is better expressed with words – Well, with whatever purpose you have created the webpage, you have to put the keys to your marketing. You have to say click here to avail the service or know more about the products or the services. It is not that the visitor is at the business page. They may be moving along the ‘home page’, ‘about us’ or may be reading a blog topic. It’s the proper placement of the words that will encourage your reader to visit or buy your product or the services. Just the way at the end of this piece of article, I am going to say – in your copy writing related needs please contact me. The words “contact me” would be hyperlinked with mail to of my email address.

I don’t think still you would say there is no magic of words – the copy and content writing! You have to keep in mind that ever a misinformation delivered or expression not clarified, you have chance of losing readership which in turn comes as lose of business. Now it is up to you to put good copy in your web pages properly or ignoring it putting the images or graphics! Better rely on the MAGICAL spell of the words – COPY and CONTENT WRITING.

Well, if you need any help in preparation of web copy of any sort, feel free to content me - sukanta.kundu@yahoo.com!