Should I have to repeat once again that content is king? Not
at all. Every point of discussion and promotion require quality materials to
culture up on. When it is all about internet marketing, we can see how things
are getting diversified. I mean to say, once everything was around website
copies and blogs, now it is social media.
People spend their time and vent
their experiences about anything through social networks. Accumulating users in
social networks, we can find millions sharing their thoughts among friend
circle.
So it is obvious that businesses would like to have their strong
presence in those networks. Almost all the companies have Facebook pages and
twitter handles to build strong customer connections.
Well, was not all what I said above known facts to you? Yes,
that is for sure. What exactly you are scanning around is how should be the
content when those are meant exclusively for the social media? The answer to
this query is already known to you! Let me tell you how…
Remember
the purpose of social networking – All of us know why people create
accounts in different social networks. They at first hand want to create friend
circle. They like to know what friends are up to. What update they are missing
about their friends. So you have to keep in mind that your content for the
social media should not have a direct sales approach. It has to be in the tone
of update. Even if you want to sell your product through social media, do not
share anything in selling tone. It would hardly work.
Precision
is the best decision – When you share some feelings of your through Twitter
or Facebook do you tend to elaborate? In most of the occasions you put a
sentence or half of it with some emoticons. Similarly you need to mind the
heading of the content you want to share through social platform. A brief on
what you like to share is enough with a link to take the viewers to your page. Catchy
should be the heading and few lines to interest your readers.
Forget to
talk, better show – I have till date only 1000+ friends, you could have
more than that or even less. Can you tell me what a particular friend wrote in
his or her update? However, a share with some image always sticks in mind (at
least for a few hours). So whenever you are adding some content to be shared
with friends, do not forget to attach at least a single image (needs to be
relevant) to get noticed by people. An info-graphic can be a good thing. And
yes, people like to watch videos. If you have some content ready with video, do
share in social networks.
Being on
time and up to date – Tell me one more thing, do you check posts or topic
that is stale? Everybody is so fast that a single thing happens, it gets shared
in seconds. So your content should be delivering something hot and fresh. If you
have something in mind and that is new, share it fast. Exploit occasions to put
forward your business related ideas (if at all you are in business generation
mood).
Placing old
wine in new bottle – Everybody is sharing their thoughts or points
through social media. Think why should your content be read or taken attention at?
Representation and styling approach must show your posing is different than
others (in business different than competitors). If others imitate you, it is
your victory for sure. Create separate page or use # tag to get your things
found fast.
Giving
importance to people - Your account is having either lots of friends/followers
or few ones. But mentioning your friends via tagging or other means so that
they get interested and influenced by your approach. If possible announce some
offers to a few. Your content would be automatically shared. It is a hidden way
of affiliate marketing, isn't it?
Do not try
anything once in a blue moon -
Creating a lineup based approach is
the best process to make people understand you and get interested to know what
is next. It is not that you have suddenly created something and placing it on
the platter. For everything we have a plan and working on that we get success.
Same thing needs to be done in placing anything on social media. To create some
noise, you should have started hinting out earlier. On the other hand, keep on
feeding your viewers slowly with linked and regular approach.
Well, if these points are kept in mind while creating content
and sharing (marketing) the same in social media, success rate has to be high.
I have tried to follow these and I can tell you one thing, my initiatives are
never a failure. You try it and tell me if I missed something.
Thanks for images: drewahendricks.com; qualityeliquids.co.uk ; www.quotesvalley.com : modibharosa.com ; www.realestatemarketingauthority.com ; mrsmurphysmailboxmagic.blogspot.com ; www.sens.org.sa ; www.cariereonline.ro
