Thanks, Mr. Prime Minister to rely
on people who are serving commoners for more than centuries.To ensure financial inclusion of masses no
other service provider (public or private) than India Post could act better. If latest payments banking system
must reach every single Indian, Department of Post has to “work” with its
existing 1.55 lakh post offices and its “strong manpower” which includes those
beloved “Gang of Postmen and Grameen Dak Sewaks” (more than 3 lakhs in number)
who “keep connecting” far-flung relatives residing at extreme miles in some
distant corners of 1000s of Indian villages.
Knock, knock…
Postmannnn: “here is a letter for you”
I can still remember Peon Kaku
(Postman Uncle) calling me aloud “choto babu, your letter has arrived!” The
man, clad in Khaki dress, used to come riding a bicycle with a side-bag full of
letters and papers. Most of us can hardly deny that he was the first banking
personnel we knew. The invasion of the Cell phone, Email and better banking
services, depopularized those men in mass. But still today you can find them
paddling from one house to another carrying love, hatred, order, blessings,
joy, tears which are all put down on papers and sealed inside envelops send to
deliver.
Stop, stop…
Postman Uncle, what is this IPPB?
However, envisaging an accessible,
affordable and trusted banking for the common man and to help speedily achieve
the financial inclusion objectives of the Union Government, India post need to
work hard. India is moving fast, so its government departments are trying to
catch up the speed. Still, how can I forget the letters bringing the sad demise
of a person reaches latest by a month from its sending date – factually, the
last rites of the person got over and the relatives are not even ready to give
a cold reaction!! Forget those miserable days… but attracting youth to visit a post
office to use a new postal banking system or making them inquisitive to stop a
postman for knowing how India Post Payments Bank (IPPB) work – could be a
challenge – isn’t it?
Will you ask a student at the
fourth standard to teach his own classmates? I must not remind you how simple
it was to handle money orders in comparison to today’s mobile or computer-based
payment banking system! Whatever user-friendly the platform becomes, still the
postman with a basic school education or on the verge of retirement, must
undulate his grey cells despite limited training is promised to be provided.
They shall overcome someday! But shouldn’t we have to stick to the belief that
“patience is a virtue”?
Give me
light, I shall show you a New India…
The post office may be more than lakhs
in number, but will it be possible to deliver services like ‘money transfer’, ‘direct
benefit transfers’, ‘bill and utility payments’, ‘enterprise and merchant
payments’ through ‘counter services’, ‘micro-ATM’, ‘mobile banking app’, ‘SMS’
and ‘IVR’ at the last mile in a village where still electricity has not reached
every household?
Some recent government data from (Saubhagya) shows
us only 38.81% or 1,28,56,074 household out of targeted 3,31,29,506 household
got connectivity. Let me remind you, the government deems a village
“electrified” when power cables from the nearest power grid reach a transformer
in a village and 10% households of the village have electricity to use. And
more on that, keep another point in mind, those “household” include public
places such as schools, health centers, and post office!!
Let post offices at those villages
have electricity and get enabled to digital facilities to utilize
state-of-the-art banking system?? I strongly believe, one day a 10th pass
student askes Postman uncle- “Uncle how can I use IPPB to pay the electricity
bill?”
Will IPPB’s
“Aapka bank, aapke dwaar” survive “Paytm Karo”?
Earlier this week, the cabinet had
approved an increase in spending for IPPB to Rs 1,435 crore. It hopes that this
monetary armament will help IPPB to compete with aggressive private players
like Airtel Payments Bank, Paytm Payments Bank, and others. The sources or
information reveals that this investment will fuel improvement of payment bank related
technology and recruitment/strengthening of human resource. Well, the biggest
question stands here is the channel of utilization of these funds.
Will it be possible to create a
strong strategy line for winning the race? Will there be no reservation (Quota
for SC, ST, and OBC) applied in the selection of the human resource? Can we
expect bright minds who are already working in this technology field, will be
invited to join to bring “my bank to my door”?
Postman
Uncle … are you bringing my bank to my doorstep today or Paytme karu?
Will someone stops asking me “Paytm Karo” or how soon will I
be saying “wait… Mera bank he na (my own bank is there), bulaya he (I have
asked my bank to my house)” …
Let me bring a scenario: “Hello, Post Office? Can I speak to
Postman Uncle?” [Let me guess some answers from the opposite side:] “Postman is on leave today”;
OR
“Yes, speaking, Ok, but… today I would not be able to visit
your house…. Some urgent work is there…. Can I come tomorrow?”
OR
“I forgot, today is my last day at the post office, someone
will visit tomorrow”
OR EVEN
Pray, this last assumption does not prove true in most of the
cases - “Sare jahann se accha,
Hindositan hamara…. Ham bulbuleṉ haiṉ is ki, yih gulsitaṉ hamara ……THE NUMBER
YOU ARE TRYING TO REACH IS NOT ANSWERING ANY CALL, PLEASE TRY SOMETIME LATER”…
For those who could not understand the ringtone, the
translation stands like this: -
Recently, I came across the name Salesforce CPQ software that is making my friend’s sales and marketing job role easy! He claims that Salesforce Configure Price Quote software (or Salesforce CPQ software) is the sales tool that is helping his organization create accurate, personalized, targeted sales quotes for its customers. He also adds that reduced time in delivering personalized quotes utilizing centralized customer data in real-time help building customers’ confidence.
I was satisfied with his elaboration of Salesforce CPQ software benefits when I could make my own view out the benefits:
Comprehensive & configurable data streamlined on mouse clicks: In conventional manual quoting scenario sales teams need to run pillar to post to gather any vital information required for drafting the quotes. Now, with CPQ, quotes related to selling, up-selling or cross-selling groups of products or services can be configured easily. Anytime sales team can personalize products and services, and their components in aggregated forms to meet customer demands. Salesforce CPQ software helps in configuring packages and bundles to offer to customers with the clicks of a mouse in real-time. Availability of centralized data streamlines the process of preparing quote faster than any conventional method.
No guesswork, only accurate information: There should never be any point of guesswork when it comes to quoting a price. Due to accurate centralized database availability through Salesforce CPQ software customers are delivered highly accurate, specific and requirement oriented quotes. In later stages, confusions and conflicts do not arise, as all the information provided are genuine and backed by the database. Sales representatives cannot deny promises made in quotes. On the other hand, executive get authentic data sourced from the centralized database instead of relying on lesser dependable information gathered from different individual resources. What they used to do in past - guesswork quickly to complete the quotes and later try to match/rectify that info with available resources – those possibilities are minimized to almost nil with the use of CPQ software.
Only required and personalized quotes: When time is of higher importance in drafting quotes along with the accuracy of information, there should be equal weight to personalization of quotes. Earlier, sales team had to wade through huge information pile-ups (case studies and similar collaterals) to pick out particular matching information for any specific requisite. Due to the shortage of time, they in most of the cases had to rely on similar but non-specific information to draft the quotes. As a result, clients used to mark those quotes generic. Sales teams had to miss the bus due to the shortage of time to analyze the information manually. Salesforce CPQ software has relieved them from this situation. Now data are on click, can be analyzed quickly, and added immediately as per requirements. Let the customers demand adjustments to their purchase as per requirements, ask discounts, or anything specific - sales representatives can update quotes in real-time.
Reduced time to response: Hope reading up to this, one thing is clear – time plays an imperative role in drafting price quotes. Salesforce CPQ software has condensed the time to respond largely. The availability of vital data and option to draft quotes in real-time with available templates has improved the turnaround time to reach customers in grabbing the opportunities.
Automation & retention: There are generally several processes of price quoting. In some cases, quotes are to be converted to contracts. However, in other situations, customers demand to get proposals in specific proposal templates. With Salesforce CPQ software now sales team can get approvals and convert quotes to contracts quickly due to automation and use of tools like DocuSign, Echosign. There are ready and quickly customizable templates also to meet the demand of template specific proposals. In both the cases percentage of retaining customers with quick quote to contract conversion has improved a lot while tools transform any quoting automated.
Trust of Salesforce resource: Salesforce CPQ software is native to the Salesforce platform. Consequently, sales teams can utilize standard Salesforce dashboards, workflows and reports to gain accurate visibility into opportunities and even get quick automated approvals. Salesforce CPQ software is considered as one of the best risk mitigation tools. Salesforce data and CPQ software ensure deals are won with fast, error-free quotes. Nurture all up-sell opportunities relying on up-to-date data. After all, the sales team has right intelligence and reporting opportunity to quote the prices.
Finally, what I understood is that Salesforce CPQ software is not only a great addition to Salesforce customer relationship management platform, it is empowering sales team with quote pricing ability. CPQ software is a tool or can be called a suite for making price quoting fast, accurate, easy, reliable and even automated. Personalized price quoting is now on a mouse click and done in a real-time scenario. Thanks to Salesforce to acquire SteelBrick CPQ and providing option to use CPQ software in Salesforce CRM.
It took quite a few months to sit and write for my blog again. What I was doing by this time has less importance to really know; whereas it would not be a bad idea to share the experiences I have been collecting to write this post!
I have been a professional in the Indian IT industry for more than half a decade, and the life was not that colorful to keep on writing for others – with a purpose may be for marketing or for entertainment, if not solely for information. Well, sometimes you go are forced to go technical while you wanted to be creative.
Everyone is born entrepreneur
Someone told me that a young man has a father sleeping inside, whereas I believe that an entrepreneur sleeps inside every grown-up guy or a woman. Especially, when you are in a developing country like India and suddenly getting to be almost flashed out of your stereotype life by a gusty wind or wave of Narendra Modi spread ‘Make in India’ or the type of enthusiasm. You get your hand dirty – this time trying to be an entrepreneur. Sometimes dirty affairs are not that dirty - at least one of the detergent power in Indian FMCG market claim that "dag achhe he[to get some dirt on your clothing]"
Trying to place some eggs in multiple baskets
As I mentioned earlier, I have few eggs and want to keep them in different baskets; at least a few would survive the unfriendly tussles while I would be trying to dawn a new avatar of being an entrepreneur.
I should not say that I have failed or succeeded in my entrepreneur run and now sitting to share those sweet and sour feelings. I am here while I am in the midway of my journey to become an entrepreneur. I thought to share a few points that may help you to understand how tough it could be to become an entrepreneur when someone is still a working professional of any organization!
It is not cocoon but a nutshell
Below I have shared my own struggling situation to dawn the role of an entrepreneur, in other words, what situation as a professional I have faced in doing own business is shared in this blog post. Gone are the days when you happen to consider yourself inside the cocoon – break out the shell easily eating the protein/food inside the shell – now it’s more of staying inside a nutshell that is quite strong to creak from within – you may get yourself killed inside like the insect inside the walnut. Yes, the pesticide spread outside the walnut would not hit you directly, rather makes the shell harder and difficult to break from inside.
Lose your bread in hand to earn a piece of cake nearby
There should not be any doubt in an entrepreneur’s mind that he or she must invest maximum time possible to get things placed on the right track or planned path. It is one of the beginner’s mantra to climb the ladder of success.
Well, investing enough time in the entrepreneurial efforts could be a challenging option for someone who is earning his daily bread from servicing an organization. Your serving organization needs more output than the stipulated/tabulated time limits ask you to invest in. If you could not innovate or contribute differently to the role you are serving, your primary bread earning machine- job could be in trouble!
Getting confused!
Now, this makes you feel helpless and confused to choose between the new or the old source of earning. You could see that investing a few more hours in your new step towards a new professional role (an entrepreneurship) may take you to new heights. However, your existing job responsibility demands more time to keep its promise of delivering the piece of bread that eventually running the engine within you.
Is it tough enough to decide between bread and cake while you are hungry? A piece of cake would douse the burning appetite within and can satisfy your testbeds. However, you must walk a mile to get it. While walking a few steps, you could get a piece of bread. The decision is yours.
Lose some of the eggs collected for the winter season
Someone, who beings their career with an entrepreneurial effort, could gamble anything to reach the target. What about you who has been in a service and collecting (saving) some hard-earned money for the future in the form of bonds or deposits in bank cellar?
When you are on an entrepreneurial journey, capital is something you would ever need to make liquid as and when to pour in different cups to offer in a lookout to gain some returns. Well, you can never make it assured to get back the way you could from the banks or other money-making instruments.
Putting eggs into boiling water
Are you ready to risk eggs by putting it into the boiling water and see those eggs starting to bounce suddenly? You should be careful enough to strain them out at the right moment without burning your hands or broking them! Either you risk your earning to see a brighter future or brace yourself to lose a chunk of savings that could have made your future relaxing without stoning at the hive of the honeybees!
Losing patience before seeing the seed transform to sprout
Patience is a virtue my dear and you must keep it remembered until you have explored all the means and spent time waiting to the extent possible to become an entrepreneur. Can you remember those days of searching job and not losing your nerves while being rejected time and again? Well, this situation is nothing of any sort for an early bud into entrepreneurial fleet. But these do matter to someone in the midway of their professional career. They have some money to invest into something that brings quick results. Well, the time they do not see the immediate outcome from the investments; now people are habituated to an environment where their managers ask for quick results. They lose their will to stick to anything. People must stay ready giving some time to the seed to sprout.
The zigzag road ahead
When you are on an entrepreneur journey, the destination is fixed but the roads may keep turning - pass through the tunnels, take on the zigzag shape – ultimately, the roads take your time making you impatient to reach the destination. There may not be the ‘on time’ reaching situations. If you can have unlimited faith in God whom you have never seen to help you directly, why are you not ready to have patience on something done by yourself? You should wait for the possibility of seeing the fruit. There are possibilities of getting a positive outcome in higher proportion than getting answers to your prayers from God. If you believe that God is busy to fulfil the desire cum wish of someone’ else, your entrepreneurial efforts will also bring results provided you give it sometimes. You got to be ready to carry a certain amount of patience – are you?
I am not done yet
Well, I am amid my entrepreneurial journey, and have found these three major roadblocks that tried to prevent me; in fact, still pulling me from behind. Next time I come across other such obstacles, I promise to share them here. Till then wish you good luck if you are an entrepreneur or have thoughts in mind of trying to be one in future. Bye for Now see you sometime or some days later with something poking me to write here for sharing with my readers.
A close look at the business expansion and diversification strategies of technology giants like Google, Apple, and Facebook have led me to a simple conclusion – Artificial Intelligence (AI) is trending and is going to dominate the future technological development. In the month of September 2016, Google acquired API.AI which developed ‘Siri’ like bot that can recognize speech, intent, and context of the commands. While in July 2016, Twitter Inc. had already acquired Magic Pony which works on improving User Experience through better image and videos search.
I was thinking about one thing, why the tech giants were spending crazy amounts to acquire these startups who were working on AI developments? Suddenly one notification popped up on my phone from online shopping marketplace Amazon and it was suggesting me the slashed prices of books on technical writing.I could connect things then! I understood that the era of suggestive advertising may be soon over with application of interactive advertisements.
Surpassing online AI already reached out of the home
A little research on AI led me to the world’s first artificially intelligent poster campaign which ran at a bus shelter outside Selfridges on Oxford Street in the month of July 2015. Though it appeared to be a simple poster for an instant coffee brand created by M&C Saatchi in partnership with Postercope and Clear Channel UK, a camera was integrated with the poster to capture peoples’ engagement based on their emotional reactions (happy, sad or neutral) after seeing the advertisement and the poster was writing creative copies at per those reactions.
I realized the AI has started spreading its influence quite a few years back on advertisement industry to give actionable insights of audience reactions, far from being suggestive; the campaign was a part of the trial which was putting AI to create self-writing ad campaigns in the interactive method!
SMS: Prices slashed by 30% for technical writing books - visit www.amazon.com today!
Coming back to Amazon notification again. I began to think how suggestive advertisements are influencing me? Are such ads still suggestive or the use of AI already has made them interactive?
Data analysis is a part of AI and the big data analysis has made filtering of social sentiments, product pricing, predictive customer segmentation and sales forecasting easy. Added to the analysis and prediction is the use of image recognition, speech recognition, and content generation to push the boundary where creativity meets technology.
Is it advertising agencies or technology firms trying to add the human mental action or process of acquiring knowledge and understanding (through thought, experience, and the senses) to mechanical processes? Well, my understanding of AI in the ad creation tells me thatAI is trying to give importance to what works than what a human being thinks it should be. I doubt the creative heads and copywriters must have started scratching their heads!
Let us try to understand few aspects of how AI is putting forward result-oriented advertisements with complete and accurate view on performance against every ad displayed online:
AI is helping to identify pattern of users’ decision making
Millions of people are active online and they have different mindsets towards products, services, and related advertisements. It is difficult to analyze their decisions; when people click on ads there could be predictions following the activities thereafter but what about people who stay neutral? Here comes AI with its deep learning process. The high level of abstraction methodology is put to understand data; the process involves analyses of deep graphs with multiple processing layers to craft features that recognize attitude, intention and overall mindset of the visitors of any web page or website (in any version of display – desktop, mobile or tablet).Added to these is a deeper analysis of historical data available from different e-commerce sites.
Here the funda of AI lies in an analysis process that uses a mathematical structure which is inspired by biological neurons in our brain to interpret user description, for example, in buying or selling analysis.
AI is personalizing ads with self-learning algorithm
A good example of machines learning from mistakes and developing self-learning algorithm could be of Yann LeCun, director of AI research at Facebook, who taught a computer system how to recognize the differences between images of dogs and cats. Every time the machine fails to recognize the difference, he would correct it until the program figured out (learned) the reason for its failure.
Deep data mining to segment content per location, weather, time and even gender, age, profession or interest of the user have been made a projection of adverts possible in a personalized version. AI has started newly to add speech recognition with natural language, and image recognition alongside search analysis. Such processes help in customer segmentation with personalized outlook.
The aim is precision in advertisement campaign management
All the AI elements right from deep learning process to image or speech recognition aim at providing a complete and accurate view of advertisement performance. Detailed reporting enables optimized delivery of ads to the targeted audience. It helps the businesses to invest in buying or selling of advertisement space in real-time at per their value to users. The AI has also made real-time bidding of advertisement space to generate more revenue without affecting the interest of the advertiser/investors.
To conclude, some questions would always remain open for the use of mechanical reaction or the Artificial intelligence in an advertisement. Even if it becomes possible to write code for any unlimited number of situations to present personalized advertisements via AI, how long it will take to rectify wrong mechanical manufactured expressions (“It’s late excellent blend time” and “Bahio is the new steam” as found in AI driven poster ad campaign mentioned earlier)? Will it be possible to add a genuine emotional (human) touch in presenting copies and content of advertisement through machine/program? AI developers and users are hopeful. I found Neil ChapmanfromClear Channel (though he is basically from out of home ad agency)being quoted in Marketing Week: “We know that this is merely scratching the surface of the potential for artificial intelligence in the digital out of home arena and are very much looking forward to exploring the possibilities this kind of technology presents for advertisers in the near future."
In the year 2016,the world of Information Technology, along with us, sawthe giants like Apple, Google, and Intel acquiring promising start-ups Turi, Moodstocks, Itseez and the likes. Should we identify these as acts of killing the competition and competitor or gaining grounds in the field of nascent technology? Let’s script a drama around some acquisitions in anew unconventional structure.
Denouement (intention and outcome)
The general outcome of any acquisition and merger is the increased strength of acquirer and dilution of the acquired. Under the name of acquisition the act of silent butchery of growing competitors and establishing market supremacy take place. It would not be an exaggeration if we mark the year 2016 as breeding and budding time of machine learning, artificial intelligence and similar technologies that grew and showed its promising future from the nests of IT start-ups?
Let’s have a look at the activities of some giant corporates who acquired many start-ups. These may help us to understand what made them acquire rapidly growing and promising start-ups. Salesforce alone acquired 12 companies spending $5 billion; in other words, every month it acquired one company!
Act I, scene I:
Intel Corporation acquired computer vision and machine learning start-up Itseez in the month of May 2016 as part of its strategic shift from PC chip to cloud computing, the Internet of Things, and analyzing data from devices.
Scene II:
It seemed as if Google was waiting for a few months to analyze the outcome of Intel’s acquisition. In the month of September, it acquired API.AI which developed ‘Siri’ like bot that can recognize speech, intent, and context of the commands.
Act II, Scene I:
In Jan 2016 Apple acquired Emotient that works on Artificial Intelligence to develop technology for detecting emotion from facial expressions. After a few months, in July 2016, Twitter Inc. acquired Magic Pony which works on improving User Experience through better image and videos search.
Scene II:
How can any other company think something that relates to search bypassing Google! Yes, Google could not tolerate Twitter’s move and in the same month of July 2016, it acquired Moodstocks which develops machine-learning based image recognition technology.
Prolog (break the convention)
An Acquisition is no sudden incidents only from the likes of Google, Apple, Twitter or Intel. Cloud computing and king of CRM, Salesforce, was found to acquire PredictionIO in the month of February 2016. The start-up develops an open source-based machine learning server which would strengthen Salesforce’s grip in machine learning and data analytics. It also repeated the acquisition in April 2016 by acquiring MetaMind which works on predictive analysis to predict outcomes for language, vision, and database task. The end of the year 2016 saw Salesforce acquire Twinprime which works on app User experience optimization. Hat’s off to the aggressiveness of Salesforce for going to the ‘extreme’ level of acquisition (more than 40 acquisitions) which forced them to post a negative profit.
Being professional is necessary to run business, whereas getting creative is the mantra of bringing business. If a business fails to manifest itself to the world after distinguishing itself out of the crowd, if not today, tomorrow it sees the sunset. Creative services come from creative people to bring in creativity to the appearance of a business. Everybody can run business, but how you run it differently is what your client would like to see. While being innovative is the art of professionalism, thinking out of the box is creativity.
What is creative service?
Creative services point out to all sorts of a creative approach in upholding a business with all its characteristics. Starting from designing the face of the business, to branding and promotion - everywhere creativity keeps its mark of the successful approach.
What are the characteristics of creative services?
There is no certain form of creativity as its relative. To someone, an act of presenting anything may look creative, while another person may not see any creativity in the same work. So the characteristic of creative services can many. Some of those characteristics can be such as:
Uncertainty- There is no certain level of creativity defined. What seem to one as creative, to others seem normal
Beyond limit – Nobody can restrict creativity by limits. There is no exact point where creativity ends or rests. There is always scope for more or less
To eternity – Creativity is timeless. Nobody can tell that a work of creativity would last for a particular time span
Above comparison – Though we compare a piece creativity with a similar one, it is unjust to do so. Every creative element remains unique from the other
Priceless – Nobody can truly evaluate any work of creativity to tag it with a price. With the change of appreciator its value changes
What is the range of creativity?
There is no limitation to be creative. So creative services can be delivered through designing the looks of the business to marketing the product, services, and the brand entity. It is all about how you present your business through unique outlook. Same way, approaching the right people with the right agenda is highly important for a business. A creative mind can design the appearance of a product or service or the brand identity. On the other hand, the marketing team will deploy creative text and graphical presentation to win the heart of the probable customers.
What are the creative sectors?
Creative sector refers activities where exploration of information and knowledge is done with a creative bent of mind to mould or reshape the clients’ business presence. As the creativity is essential for every business to flourish, the creative services are delivered via several creative sectors. Some of the sectors are like:
Branding: Advertising and marketing
Designing: Product, graphic and all sorts of designing
Media: Film, TV, video, radio and photography and publishing
Services: IT enabled service, software development
Arts: Music, performing and visual
Who are behind creative services?
A team of creative people delivers creative services. A team generally consists of visualizers, designers, developers, writers, online and off-line marketers and anyone who add creative touch to a business. You can own a creative team in-house for your business or hire creative minds to deliver professional creative services for your business.
Should you own a creative team?
If your business requires constant creative touch and you can afford to bear the cost of maintaining creative people, own a team. Your business presence would always be better, till the time your people fail to breathe in fresh air to your business presence.
Why outsource creative services?
There can be many reasons to hire creative minds for shaping or reshaping your business presence. Some of the reasons are:
Breathe in fresh air – Sometimes one set of people may not ideate something new or creative. Hiring new people from creative service providers will always bring the new thoughts
Bringing variety – There can be a limitation of deliverable to an in-house team. Hiring creative expert, your creative approach can gain variety of services
Cost & quality – You do not always have to spend for maintaining the in-house creative team. Get creative services from others and demand any higher level of quality
Hopefully, you have understood why creative services are important for any business. Your business can only stand in the crowd when a creative team is working for your business. Now it is up to you to go for in-house team or hire people to deliver creativity. Make the selection on the basis of your capability and capacity.
Today at office I came across a hot news. Sunny Leone is ‘humiliated’ in an interview by CNN IBN journalist Bhupendra Choaubey in his famous hosted show "The Hot Seat". Naturally, being a die-heart FAN of Porn Queen, Sunny Leone, I was excited to delve deep into the matter, at least watch the interview uploaded on YouTube. As watching the video about the most googled celebrity of India, I decided to keep calm and wait for the night to come to explore about the night queen, otherwise, googling about her at office may lead my service at stake!
The Context of the night with Sunny Leone and Bhupendra Choaubey
At last came the night of 21st January 2016 when I sat to watch the interview in YouTube alone without risking anybody of moral corruption. I found that the excitement was too much from the IBN journalist cum anchor Bhupendra and was reflecting from his own words – desire of asking nasty questions. However, after watching the 20 odd minutes of enticing & spicy conversation and becoming morally corrupted like Bhupendra, I started to script my set of questions for Sunny Leone and Bhupendra by her side, of course.
My Confession to my readers
Before noting down the questions from my side, I must confess something – I had resisted myself for the night from browsing Porn Hub to watch a few short clips of Sunny Leone. I pray this has not affected the revenue of the website! Hopefully, Karanjit Kaur (aka Sunny Leone) would continue producing more bodily videos in future without regretting the interview or the entry to Bollywood where most of the film stars reject acting opposite to her! I am fonder of the lioness who roars at night better than her sunny avatar in the daylight and lime light of Indian film industry.
My set of interview questions to Sunny Leone and Bhupendra Choaubey
While I fast browsed the interview video in my mobile phone yesterday afternoon, the view was just 200 thousand only. But at this moment after 24 hours it has crossed 679 thousand. It proves how popular the night queen is to Indians and people across the globe! Now few questions in line of Bhupendra thought process are coming to my mind and those are:
Q – How should I write the script for interviewing the duo so that it can increase the TRP of the channel I would be representing for?
Within 24 hours the views of the videos in YouTube must cross 1 million and there should be rain of tweets and flood of discussions on Facebook pages, ultimately, I should get great offers from different frontline electronic media to be editor in chief (to decide what should be aired for better business) or write special columns or scripts to increase business of the sinking boats.
Q – How and what should be my choice of words to the queen to strip her in front of million viewers?
Should those be like – loath, exciting, body, curiosity, hatred, morality, corruption, item-girl, nasty, porn queen or something better than this! There has to be words that strip her completely from within.
Q – How had she dealt the first shoot for the first porn film – how was the level of comfort – was it enjoying or tolerant?
Was it truly enjoying or something to the level of tolerance compared to Bhupendra’s rape with words! Should I ask for some moments worth memorable and sharing with audience!
Q – How deep research, Mr. Bhupendra, you have done to justify your humiliation of a woman to millions?
If you don’t mind would you like to share the number of tweets you have got to ask nasty questions, the approx number of questions/information shared on your Facebook page/wall? Would you mind sharing the articles you read to understand Sunny’s past or may be the number of videos that determines Sunny’s real asset was and is her body.
Q – Instead of what went wrong, what wrong should be done to push her back again to porn industry where she is queen?
I must ask some questions to make her realize that it was no wrong decision to jump into porn industry to sustain a life, but trying the Bollywood is the greatest mistake she has ever made.
In other way, I must make her confess that she has not come to Bollywood to become an actress, it is to take India to the top as porn consuming country or for better revenue for herself or the sites from which she claims business.
Q – Mr. Bhupendra, what mistake she must make to prevent her coming back to ‘mainstream’ of life?
Should she sleep or make videos with some of the top journalists in India to get proper media reviews for her new life venture she is trying for last 4 years.
Q – How should I make her feel upset to come to the conclusion that she must have asked for the script from me to know the questions to be asked?
On set and I feel this really needs to be said right now! Thank you and love you!! pic.twitter.com/SHSZSU7pij
How to make her reveal that either we are fool to make noise of her humiliation as she read the script of Bhupendra? It has to come to light that she is paid to take any sort of questions for marketing of the film ‘Mastizaade?’
Q – Should I ask some tips from Sunny to become the most searched person on internet in India or follow Bhupendra in such case?
I think in this case Bhupendra should be the best option to offer the right tips to easily become popular over internet in hours than walking through the struggle-some poky, thorny paths of Sunny.
Q – Should I directly ask Sunny about what body parts arise curiosity among her fans or the answer/opinion is available with Bhupendra?
I think the answer is better available with someone who has read a lot of worldwide acclaimed articles about Sunny or done a ‘good research’ on her. Beauty is in the eyes of the beholder.
Q – Does she like the ‘negative’, ‘nasty’ and ‘hateful’ attitude of Indian women when they see their husbands are indulged in Sunny videos?
She must thank this time Bhupendra to uphold the correct opinion. Indian women are not that much careful in making their husbands happy, otherwise, men could not have opted for sunny videos instead of heading towards red lighted streets. Bhupendra can better tell about the feelings of Indian woman who are going morally down just for their husbands’ watching of sunny bright videos. Before Sunny’s launch in Bollywood, the Indian women were thousand time happy with their husbands and sons who used to take loads of care about them with full of respect. It is Sunny for whom Nirbhayas are not safe on Indian streets.
Q – Why Sunny is not promoting open sex scenes in silver and small screen in India so that she becomes also acceptable to Indian family audience in sunny day light?
We should allow her as Indian families are ready to accept hot bed scenes on silver screen to a great extent. On the small screen serials like 'Sabdhan India' and 'Crime Patrol' are serving really hot juicy scenes and we are enjoying. We must try to take just one step forward and it is done in becoming grownup audience.
Q – Has she offered any Bollywood star a night to test and accept the level of satisfaction of working with Sunny Lioness?
She should accept the “truth” that Indian film industry is free of casting couch. Otherwise, a few big stars should have acted with her without having any “inhibition.”
Q – Are you wasting time in Bollywood by acting or you are marketing yourself for better revenue for your porn business?
There must be monetary interest in acting in Bollywood otherwise who wastes time in becoming brand ambassador of porn in India? I think that is the reason being hated and got negative response from Indian woman, still you are making yourself only icon of moral degradation of Indian values! Even people like Bhupendra feels he became morally corrupted for the first time sitting with you in the interview.
Q – Why don’t you feel hatred against people like Bhupendra who does feel corrupted morally to talk with you but would be happy to move the clock back to lose virginity with you?
Remember, watching (researching) about you does not corrupt personality but speaking and touching you could spread ‘moral AIDS.’ He must be ready to spin the clock back to gain his youth to spend some time with you, however, you may not be mature then to tolerate him! He loves you in your past activity – isn’t it?
Q- In India why are you not promoting child porn as juvenile rape is beyond punishment here?
You should take this proposal to who’s who of porn industry to explore this business opportunity in India. It can make you and the businesses rich. When children are carrying your videos in their mobile devices, they must be happy to share videos made on children of their age! Ops! It would certainly churn greater revenue from the adults.
India has grown up, they are accepting light bed scenes in movies, before film industry itself grabs the greater share of light, you must pounce on it.
Q – Why are you not dating Indian politicians openly and try to become their confident to compete in the next general election to become MP or MLA? Have you started already?
In India rapists, murderers and thieves can become contestants of parliament seats and even become ministers. They are ‘Bahubalis’ (they win by the gun power), you would not have to do the same! in India You are already second in the popularity to Prime Minister Mr. Modi – you would surely win; don’t worry, Indian women still do not vote by their will, they are guided by their male dominators in family. You have already won them so you could be even next Prime Ministerial candidate. No need to even think of citizenship, if Indians are ready to accept foreigners, Italian as Prime Ministers even, you have blood of an Indian running in your vein!
Q – Would you like to be ‘officially’ brand ambassador of Indian tourism as your level of tolerance is higher than Aamir Khan?
You really have greater level of tolerance and you have proved it by tolerating Bhupendra Choaubey who stripped you with his words in front of camera! Millions of people like you act or acted upon, in other words, your popularity is no less than Aamir in India.
Q – Would you like to give some tips to Indian women regarding make ups and dressing to keep their husbands at bay from sunny lights and movements?
Bhupendra has revealed and took your confession that in future you would be draped from top to toe in saree. This must be indication towards your acceptance and adaptability to Indian culture and who knows you are planning something big in saree to teach Indians something well known to them!
Q – What images and tags I should use about you so that my articles and scripts become worldwide popular and people like Bhupendra start getting inspired by them to script moralistic, ethical journalism?
Bhupendra has adorned you with tags like ‘item girl’, ‘porn queen’, New India brand Icon and so on. He has got so much popularity and might have already got huge proposals. Who knows, I could get such an offer and become face of a channel...
Q – If given better offer, would you only sit with Bhupendra to give TRP rise of any other channel, What would be the point of acceptance – money or rejection – Bhupendra?
You know it very well; money can make anybody do anything. You have confessed that you are paid to sit for that interview with Bhupendra, if any other such offer comes, you must not be asking for questions to be asked.
Q – What would you like to be called or admired as to your fans?
Porn queen, actress, item girl, women.
Q – What would you like to call the following community/fraternity or individuals
a) Bhupendara Chaubey -
i) Hypocrite
ii) True Journalist
iii) Guardian of Indian morality
b) Electronic Media -
i) Part of hypocrisy
ii) Mirror
iii) Medium of business
c) Sukanta Kundu -
i) Hypocrite
ii) Opportunist
iii) Defender of Pornography
iv) Defender of Indian values
Thank you very much for tolerating me with such questions. Hopefully, I am able to strip you better than Bhupendra Chaubey. I am also hopeful that once again I would get chance to script at least another set of questions that would better reveal your past more than what you are in the present. Such interview would definitely, shape future of both – at least huge monetary gains from more TV shows for me and increased fan and followers for you.
Will someone stops asking me “Paytm Karo” or how soon will I
be saying “wait… Mera bank he na (my own bank is there), bulaya he (I have
asked my bank to my house)” …
